razorart.co.uk - Innovative web design and development along with our creative expertise in marketing and copywriting will help you achieve your goals.

Google launches AdSense for smartphones

By Alex Farber

Wed, 07 Oct 2009 17:07

Google has launched an AdSense for Mobile service aimed at high-end phones with larger screens.

Publishers will now be able to display much larger ads on their mobile sites to visitors using smartphones such as the iPhone. Previously only small text and image ads could be displayed.

Danielle VanDyke, software engineer for Google, said, “With the growth in popularity of high-end mobiles with full internet browsers, like the iPhone and phones running Android, advertisers are increasingly extending their campaigns to mobile devices. Because these offer a rich content experience similar to the desktop, advertising on them is a natural extension for many advertisers.”

In July Google launched AdSense for Mobile Apps and began serving ads into Android and iPhone apps. However, it came under fire from advertisers and trade bodies for automatically signing up brands to link ads through to online websites rather than mobile-enabled sites.

Source: www.nma.co.uk

Wed, 30 Sep 2009 11:54 GMT+1

Kenco launches reduced packaging initiative

The new Kenco Eco Refill pack format, which the company claims is a UK first, has 97% less packaging weight…more

Wed, 30 Sep 2009 10:59 GMT+1

Online ad spend outstrips TV

The figures, from the annual online advertising expenditure report from the Internet Advertising Bureau (IAB), PricewaterhouseCoopers (PWC)…more

Wed, 30 Sep 2009 10:15 GMT+1

Music industry supports three-strikes online piracy rules

A group of nearly 100 music artists, including members of lobby group the Featured Artists Coalition (FAC)…more

Wed, 30 Sep 2009 10:11 GMT+1

Absolute Radio signs deal with EMI

The deal will see the radio station offer advertisers a way to create a “stronger audio identity”…more

Wed, 30 Sep 2009 10:08 GMT+1

Orange to sell iPhone

The iPhone 3G and 3GS models will be available through several channels including Orange shops and the mobile phone company’s website…more

Wed, 07 Oct 2009 17:07 GMT+1

Google launches AdSense for smartphones

Publishers will now be able to display much larger ads on their mobile sites to visitors using smartphones…more

Thu, 24 Sep 2009 10:36 GMT+1

Broadband penetration now at 63% of UK homes

The 2009 National Statistics Opinions (Omnibus) Survey revealed 16.5m households now have broadband access…more

Thu, 24 Sep 2009 10:34 GMT+1

Banks need to return to basics to rebuild trust

At a speech in London yesterday (23 September), Lord Adair Turner says the financial services industry needs to…more

Mon, 07 Sep 2009 14:39 GMT+1

GSMA on track to launch Mobile Media Metrics next year

Worldwide mobile communications body the GSMA has partnered with ComScore and all five UK mobile operators…more

Mon, 07 Sep 2009 14:37 GMT+1

BT offers Google AdWords to SMBs

BT Business and Google have teamed up to offer a digital marketing solution to small and medium sized businesses…more

Mon, 07 Sep 2009 14:36 GMT+1

Twitter gets more visitors than MySpace for the first time

Twitter received more UK visits than MySpace for the first time last week, according to Hitwise UK…more

Mon, 07 Sep 2009 14:34 GMT+1

WWF condemns advert

The World Wildlife Fund (WWF) has denied any link to an advert depicting the 9/11 attacks posted on several internet sites…more

Mon, 07 Sep 2009 14:31 GMT+1

Tories plan alcohol tax hikes

The Conservative Party plans to increase taxes on some high-strength lagers, cider and Ready To Drink brands…more

Mon, 07 Sep 2009 12:53 GMT+1

Mobile phone websites see visitor numbers soar

Mobile phone websites are the fastest growing sector for UK visitors from PCs and…more